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Help Problem 11-21 (Algo) Return on Investment (ROI) and Residual Income [LO11-1, LO11-2] I know headquarters wants us to add that new product line,
Help Problem 11-21 (Algo) Return on Investment (ROI) and Residual Income [LO11-1, LO11-2] "I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division. "But I want to see the numbers before I make any move. Our division's return on investment (ROI) has led the company for three years. and I don't want any letdown." Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the company's Office Products Division for this year are given below: Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional average operating assets $ 22,045,000 13,882,000 8,163,000 6,070,000 $2,093,000 $ 5,500,000 The company had an overall return on investment (ROI) of 16.00 % this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional investment that would increase average operating assets by $2,501,500. The cost and revenue characteristics of the new product line per year would be: Sales Variable expenses Fixed expenses $ 9,500,000 65% of sales $ 2,574,100
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