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Product Cost Markup Percentage Apex Lighting Inc. produces and sells lighting fixtures. An entry light has a total cost of $70 per unit, of which $39 is product cost and $31 is selling and administrative expenses. In addition, the total cost of $70 is made up of $45 variable cost and $25 fixed cost. The desired profit is $14 per unit. Determine the markup percentage on product cost. Round the answer to nearest whole number. Feedb