Help with maketing

What information should the team gather to marketing strategy?

What process(es) would you lead the team through cohesive message for current and potential clients and their families about the new system? Are different messages needed? Why?

What marketing tactics would you suggest and why? A new website, social media, print publications, billboards, radio, and television ads? How can marketing tactics foster a community?

Are there HIPAA-related issues that can impact marketing, especially social media? If yes, educate the Marketing team.

How will the team analyze and document the success and areas for continuous improvement of the proposed initiatives if they are implemented?