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1. Pandemic: Major Effects on Planning for Smithfield Custom Furniture Company Planning is where the leadership creates goals and then the tasks required so that the company can achieve those goals (Lumen, 2019). Smithfield will need to look at the next 18 months and determine appropriate goals that are achievable in the pandemic. Smithfield management will need to look at the short-term plans which include the resources for the length of what they believe will be the pandemic. The short-term plan should be monitored because these are the operational plans that focus on the daily activity and standard business operations (Lumen, 2019). 1A: Pandemic: Most Significant Planning Action for Company Smithfield will need to conduct a SWOT (strengths, weakness, opportunities, and threats] analysis to examine the internal strengths and weaknesses and external opportunities (lumen, 2019). The internal origin elements of SWOT are the strengths and weaknesses. The strengths should look at where Smithfield skills and resources help to achieve the goals that management set. The weaknesses are the resources that Smithfield needs to look at because this can hinder the company from producing or keeping the product line proportional to the revenue and expenses (Lumen, 2019]. The opportunities are what Smithfield can do and can facilitate to achieve the goals. Finally, threats are the external threats such as the pandemic that can prevent Smithfield from achieving their goals. The SWOT analysis should be continually monitors for Smithfield to stay on top of the internal and external factors that can impact their goals. Resource-based view (RBV) will focus on Smithfield's strengths and will sustain the competitive advantage (Lumen, 2019)