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hen two competitors merge, leading to industry consolidation, they are engaging in Blank______. Multiple choice question. forward diversification vertical integration horizontal integration backward integration
hen two competitors merge, leading to industry consolidation, they are engaging in Blank______. Multiple choice question. forward diversification vertical integration horizontal integration backward integration
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
