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HENRY CHESBROUGH SUSANA JURADO, APRUZZESE MARIA DE OLANO MATA Telefonica: A Lean Elephant Case Problems: 1. How does Lean Startup Apply inside a large corporation?

HENRY CHESBROUGH SUSANA JURADO, APRUZZESE MARIA DE OLANO MATA

Telefonica: A Lean Elephant

Case Problems: 1. How does Lean Startup Apply inside a large corporation? What is the same and what is different from a new startup business? 2. What challenges did Telefonica encounter in applying the Lean Startup process? How were these challenges addressed?

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