her 2. Caption Title Contents Write one sentence for each of the above, describing the function this organisational feature performed in your chosen text. 3. Scan the contents page that follows for the following answers: What page What page What page b) d) c) What page What page is the story about perfume on? is Mike Wills' column on? is the feature on the story 'what people think happens after we die"? can you find the horoscopes on? discusses how to currently buy property? Question Complete the following activity in pairs. 1. Determine whether the following words have positive (+) or negative (-) connotations by marking a (+) or (-) sign next to them. Then discuss what assumptions, attitudes or beliefs are conveyed by the 'speaker'. a) He is such a macho man. b) While I was talking she had a smirk on her face. c) My sister is so slender. d) I stepped outside into the chilly air. e) She was proud to be the first person in her family to study after high school. [Adapted from Du Toit, 1987] 2. Rewrite each of the above examples that have negative connotations to either be neutral or more positive. 3. Now imagine you have to write and design a short advert for your daycare in a way that will make the daycare sound warm and inviting to parents of potential students. What would they want to know about your daycare? Consider their point of view as you write and design the advert. Remember to consider the values and views that should come through in the advert. Don't forget to include a captivating heading and visuals. Tip Adverts are often designed using a model called AIDA, which stands for: Marks Attention grab your audience's attention e.g. a good heading or visuals and colour Interest - add information that will arouse your audience's interest in what you have to offer Desire - think about what emotions would appeal to your target market and how your product and service could benefit them Action - what should the reader so once they read the advert e.g. contact information Do this question in small groups. Question 1. Analyse Extract A that follows this activity, using the questions that follow. What is the primary question that the author is trying to answer? What context is the author writing from? 12 M Page 46 of 89