Herbert Bayer

L$$szl$$ Moholy$-$Nagy

Jan Tschichold

Piet Zwart

applied extreme contrasts of type size and weight to establish visual hierar

used san$-$serif type almost exclusively.

compositions meant to satirize figures in the German government

designed universal alphabet

work explored kinetic motion, light and transparency

favored the use of elemental forms combined with black and one pure hue

work was influenced by his study of film

believed typography should be delivered in the shortest most eifcient inann