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Here are data on two companies. The T-bill rate is 4% and the market risk premium is 6%. Company $1 Discount Store Everything $5 Forecasted

Here are data on two companies. The T-bill rate is 4% and the market risk premium is 6%.

Company

$1 Discount Store

Everything $5

Forecasted Return Standard Deviation of Returns Beta

12% 8% 1.5

11% 10% 1.0

What would be the fair return for each company, according to the capital asset pricing model (CAPM)? Explain how the CAPM is used to perform this calculation and how a financial advisor would utilize this information to advise a client.

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