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Here are selected financial details for Alphabet Inc. and Meta Platforms, Inc. for the fiscal year 2023: ($ millions) Alphabet Inc. Meta Platforms, Inc. Net

Here are selected financial details for Alphabet Inc. and Meta Platforms, Inc. for the fiscal year 2023:

($ millions)

Alphabet Inc.

Meta Platforms, Inc.

Net sales

$258,000

$118,000

Cost of sales

105,000

46,000

Gross profit

153,000

72,000

Operating expenses:



Selling, general, and administrative

60,000

30,000

Research and development

32,000

22,000

Operating income

61,000

20,000

Interest and other (income) expense

5,000

1,800

Interest and investment income

(1,300)

(700)

Earnings before provision for income taxes

57,300

18,900

Provision for income taxes

14,300

4,700

Net earnings

$43,000

$14,200

Required: a. Calculate the return on equity (ROE), return on assets (ROA), and return on financial leverage (ROFL) for Alphabet Inc. and Meta Platforms, Inc. Assume a tax rate of 25%. b. Disaggregate the ROA into profit margin (PM) and asset turnover (AT) for both companies. Discuss the primary drivers of their ROA. c. Analyze the trend in research and development (R&D) expenses over the past five years. How does it impact the companies' innovation and market position? d. Evaluate the free cash flow for Alphabet Inc. and Meta Platforms, Inc. over the last three years. What does it indicate about their financial flexibility and growth prospects? e. Compare the selling, general, and administrative (SG&A) expenses as a percentage of sales for Alphabet Inc. and Meta Platforms, Inc. What can be inferred about their operational efficiency?

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