Here are some brands: Hyundai, Red Cross, Channel Ten, University of South Australia, Coke No Sugar, Samsung, Hawaii (destination), Myer, Pringles, and Twitter.

Take some time to outline the memory networks that are in your head related to two of these brands, e.g., thoughts, feelings, and images.

Explain how/why these brand networks might differ for someone else. Hint: Think about the quantity and quality of cues.

Find a recent ad for one of the two brands you selected and identify if it reinforces an existing memory structure in your networkorintroduces a new one.

If you had to prepare an ad tomorrow, in what order would you prioritise these inputs: Message, Branding, and Creative? Explain your answer, drawing on the Emotion-Attention-Memory and Mental Availability concepts.