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Here are some questions to think about in relation to this case. What are the average sales per dealer in the market area for Gibraltar?
Here are some questions to think about in relation to this case.
- What are the average sales per dealer in the market area for Gibraltar?
- How are those sales distributed across the different brands a dealer sells?
- What are the average sales per dealer for Gibraltar (exclusive vs. non-exclusive)?
- How effective is the sales force? Essentially how much time are they spending actively selling to these dealers as a sales call given that they have to travel and the dealers can be spread out across a territory? What is the cost for these sales reps for each type of dealer network?
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