Here are some steps you will want to follow: Observe the data set in Excel and review the potential independent variables (customer behaviors and characteristics) and the dependent variable (churn). Use pivot tables in Excel to analyze basic, descriptive relationships between independent variables and our dependent variable (churn -- you can use "churn flag" in the data set). Your presentation should display and describe some of the relationships you find by using pivot tables and exploring relationships in the data. Load the data set into SPSS by either importing it or just cutting and pasting into the SPSS Data field. Run a binary logistic regression using your independent variables and your one dependent variable (churn flag) using SPSS