Here are the questions you should consider while reading the case: Bartlett, C. A. & Carlson, C. (2020). Forbidden City: Launching a craft beer in China (HBR):

1) What were the opportunities for Forbidden City and Wild Dog? How are those markets (customers) different from the U.S., Texas, and more locally in Houston (from your own experience)?

2) How had each of the strategies evolved? From a) the broad strategic intent into specific operation decisions, and b) different levels of strategy formation.

3) Conflicts between these two strategies? Think from resources (internal) and business model (external market opportunity) perspectives.

4) What recommendations would you make to the organization concerning the conflicting proposals for Forbidden City and Wild Dog?

Share your comments/takeaways/answers. The post must be relevant to the case study and course material (i.e. business strategy/decision etc.).