Question
Here are the Typical Channel Structure for consumer goods Producer > Consumer Producer > Retailer > Consumer Producer > Wholesaler/Distributor > Retailer > Consumer Producer
Here are the "Typical Channel Structure for consumer goods"
- Producer > Consumer
- Producer > Retailer > Consumer
- Producer > Wholesaler/Distributor > Retailer > Consumer
- Producer > Agent/Broker > Wholesaler/Distributor > Retailer > Consumer
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1. Recreate the "Typical Portrayal of Channel Structure for Consumer Goods" by providing actual examples of products that are distributed through each structure.
2. Think of a real life example of multi-channel conflict. Explain how these channels conflict? Provide Brands and companies.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
