Describe the company you researched in 1–2 paragraphs.

Discuss how an Activity-Based Costing (ABC) system can be implemented in the company you researched and the benefits that the use will yield to the business performance.

Assess how using an ABC system can provide a competitive advantage to the company in the e-commerce marketplace for which it competes and the resulting impact to the business performance.

Examine the potential impact of ABC costing on e-commerce activities compared to those provided through traditional channels, considering how this knowledge will impact decisions made by management about these services.

Use at least three quality academic resources in this assignment. Use the Strayer Library to conduct your research. Note: Wikipedia and other websites do not qualify as academic resources.

Here is a list of U.S.-based, publicly-traded e-tailers that make all or the majority of their revenue from online sales, their stock symbol, and a brief description of their business. The list excludes companies that generate most of their sales from stores or that are based outside the U.S. even if their shares are traded on a U.S. exchange.

Amazon.com, Inc. [AMZN] started out as an online bookseller but now sells a wide range of products through its website. It also runs brick-and-mortar grocery stores following its August 2017 purchase of Whole Foods Market Inc.

Blue Apron Holdings, Inc. [APRN] sells ingredients—and provides recipes—for making meals at home.

Booking Holdings Inc. [BKNG] offers travel-related services through several websites, including Booking.com, Priceline.com, and Rentalcars.com.