Question
Here is a segmented income statement for Marple Associates, a consulting firm that specializes in information systems for construction and landscaping companies. The firm has
Here is a segmented income statement for Marple Associates, a consulting firm that specializes in information systems for construction and landscaping companies. The firm has two offices, one in Houston and one in Dallas. The firm classifies the direct costs of its consulting jobs as variable costs that are directly traceable to the segments, and it allocates the common fixed costs to the segments based on their relative sales amounts. | ||||||||
Based on the analysis shown below, Marple Associates is considering closing the Houston office because of its lack of profits | ||||||||
Offices | ||||||||
Total Company | Houston | Dallas | ||||||
Sales | $750,000 | 100.0% | $150,000 | 100.0% | $600,000 | 100.0% | ||
Variable Expenses | 405,000 | 54.0% | 45,000 | 30.0% | 360,000 | 60.0% | ||
Contribution Margin | 345,000 | 46.0% | 105,000 | 70.0% | 240,000 | 40.0% | ||
Traceable Fixed Expenses | 168,000 | 22.4% | 78,000 | 52.0% | 90,000 | 15.0% | ||
Office Segment Margin | 177,000 | 23.6% | $27,000 | 18.0% | $150,000 | 25.0% | ||
Common fixed expenses not traceable to individual offices | 150,000 | 20.0% | 30,000 | 20.0% | 120,000 | 20.0% | ||
Net operating income | $27,000 | 3.6% | ($3,000) | -2.0% | $30,000 | 5.0% | ||
Required: | ||||||||
Answer the following questions. Treat the information in each question independently of each of the others. Use the Answer Sheet tab to enter your answers. | ||||||||
1. | Prepare a corrected version of this income statement for Marple Associates that correctly analyzes the degree to which each of of the offices contributes to the overall profits of the company. | |||||||
2. | Based on this new analysis, by how much would the companys operating income be expected to change next year if the Houston office were closed? (Assume that all traceable fixed expenses would cease if that office were closed.) | |||||||
3. | By how much would the companys operating income be expected to change next year if the Dallas office increased its revenues by $75,000? (Assume no change in cost behavior patterns.) | |||||||
Increase in sales: | $ 75,000 | |||||||
4. | Assume that sales in Houston increase by $50,000 next year, while the Dallas office remains unchanged. Also assume no changes in fixed costs. | |||||||
Increase in sales: | $ 50,000 | |||||||
a. | Prepare a new segmented income statement for the company, similar to the one you prepared in your answer to question 1, that shows how this increase in Houston's sales would affect the company. Include both dollar amounts and percentages. | |||||||
b. | Observe from your new segmented income statement that the contribution margin ratio for the Houston office has remained unchanged while the segment margin ratio for the Houston office has changed. How do you explain the change in the segment margin ratio? |
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