Here is information about the product Blinkist:

Expand your knowledge by becoming very well-read! Blinkist is a book-summarizing subscription service. This service provides summaries of over 3,000 bestselling non-fiction books. It summarizes the books into short, 15-minute reads. This allows you to consume many new books in a short amount of time, or it allows you to review books you have already read, or it allows you to preview a book before you buy the full version. Book topics include politics, philosophy, and science. It costs $8/month to subscribe and you get access to the whole library. Blinkist is available as a web-app for your Kindle or e-book reader, or a mobile app.

Name each promotional mix element and come up with aspecific exampleof each promotional mix element thatBlinkistcould use to Integrated Marketing Communication (IMC) program for their target market:

Useful information aboutBlinkist'starget market:

Geographic

Various

Demographic

Men and women; aged 35-75 years old; Various professional jobs or retired.

Psychographic

This group often listens to the radio in the mornings during breakfast or on the way to work. This group doesn't watch a lot of TV, but when they do watch, it tends to be on the weekends after dinnertime (between 6-9PM).

This group doesn't like social media and they don't have twitter or Instagram accounts; however, they are tech-savvy and they use email every day. They also like to receive mail and postcards, and they check the mailbox every day.

They subscribe to the New York Times newspaper and the local newspaper where they live.

They enjoy making recommendations to friends and like receiving recommendations from friends and family.

Behavioural

This group enjoys reading but wants to make sure they are interested in a topic before they buy the book outright. This group has little knowledge of Blinkist specifically; however, they are aware of online reading apps. They are willing to try the service to see if they like it.