Here is the lab post for this week. You will now be put into the shoes of a market researcher by conducting your own experiment:

On here you will create TWO survey questions that you would ask your target consumer from the company you are studying for your marketing plan project. to help you create GOOD survey questions, take a look how Survey Monkey (a great tool for creating surveys) recommends creating GOOD survey questions: https://www.surveymonkey.com/mp/5-common-survey-mistakes-ruin-your-data/ After you have reviewed the Survey Monkey link above, list your two survey questions For each of your TWO questions explain why they pass the GOOD test - why they are not 'leading' or 'double-barreled' or simply WEAK questions And lastly, in your final section of this post about consumer research, provide evidence how YOUR marketing plan company performs consumer-based research - provide a link to an example that substantiates your evidence.

In Summary 1.2 survey questions you would formulate for your consumers, 2.For each question, explain why they would pass the "GOOD test" of a survey, 3.And lastly provide evidence of how YOUR marketing plan company conducts consumer research (provide link examples of how they do so).

Please use Tesla as example