Here is the link for the questions: https://www.influenceatwork.com/7-principles-of-persuasion/

1. Why do you think the Unity pillar was necessary to add?

2. What challenges do employees face today in terms of influencing others that they didn't face pre-pandemic?

3. How could a "bad actor" use the influence principles in a way that would be detrimental to an organization rolling out a new technology initiative?

question 2:

In technology change management, which is critical to the adoption and use of marketing and sales technologies. Please respond to the following questions:

1. What surprises you most about the need for change management in regards to marketing and sales technology?
2. Who do you think is responsible for technology change management in marketing and sales teams?
3. What technology do you think could help to drive and measure technology change management?