Question
Here is the part of sales assignment that I got for the hotel InterContinental Toronto Centre. PART B - Business Transient Objective: Business Transient sales
Here is the part of sales assignment that I got for the hotel InterContinental Toronto Centre.
PART B - Business Transient
Objective:
Business Transient sales represents
a large portion of the transient business
mix for a hotel,
from a sales perspective. Corporate companies rely heavily on
partnering with hotels for preferred corporate rates (lower rates than Leisure Transient).
From the buyer perspective: "my company
will send your hotel a significant amount of
business (room nights) to your hotel on a regular basis at a discounted
negotiated rate."
This discount is based on the number of room-nights the company is guaranteeing to the
hotel.
Your task as a sales manager in the hotel is to:
Using the 7 Steps of the Sales Funnel as a guide
Choose one (1) company to negotiate preferred rates with
Explain how you would go through the sales steps and what actions you would
take per step
The company has to be within a 10 km radius of your hotel
Rational - Why did you choose this company?
What are the benefits to your hotel?
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