Heres an example of the assignments expectations. For the #2 category:

Point of purchase displays:

Best: Twinnings Christmas tea varieties. This product is not available all year so attention must be brought to the product and the customer educated as to its limited availability. The display will also promote impulse buying.

Worst: 24 hour Physician Urgent Care office. Intangible services are not conducive to displays as information does not attract attention like a tangible product would. Urgent Care would also not be an impulse buy.

Categories:

1. Personal selling
2. Sales promotions (i.e. coupons, rebates, samples, point of purchase displays, contests, sweepstakes)
3. Traditional direct marketing (i.e. catalogs, mailers, or telemarketing)
4. E mail and mobile Direct marketing
5. Website, blog, or social media
6. Advertising
7. Public Relations

MKTG 2080, ch17, IMC Strategy Exercise