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Here's an overview of the Vodafone stakeholder perspective for the Dabbawala ad campaign: * **Vodafone Needs Information:** Target audience, creative concept, budget, and measurement plan.
Here's an overview of the Vodafone stakeholder perspective for the Dabbawala ad campaign: * **Vodafone Needs Information:** Target audience, creative concept, budget, and measurement plan. * **Communication Methods:** Kick-off meeting, progress reports, open communication channels (email/project management tool). * **Meeting Frequency:** Bi-weekly or monthly depending on complexity. * **Report Frequency:** Monthly. * **RACI Matrix:** Defines roles (Responsible, Accountable, Consulted, Informed) for key tasks. * **Communication Plan (5Ws and How):** * **Who:** Vodafone team and Creative Agency. * **What:** Information exchange on the campaign. * **When:** Kick-off meeting before development, regular meetings, monthly reports, ongoing communication. * **Where:** Meetings (in-person/video call), reports (email/project management tool), ongoing communication (email/project management tool). * **Why:** Ensure everyone is aligned on goals and progress. * **How:** Meetings, reports, and open communication channels. stakeholder from vodafone for dabbawala company
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