Here's my oroblem... Real People, Real Choices in the early 1960k WW foundar Jean Widitch begar itviting frends into her Queens. New Vure, Wing roger once a week is talk about their lwes and how to stoy sn their diess. Today, that group of frends has grown to milions of women and mes around the werid who have joined WW to lose weigts and lead healthier lives More-than 50 years after WW was lounded, the need for this kind of supoort has never been greater. Two out of three American adulas are overweight, and ene thied are otese. We spend more that $60 bilition per yes en weight-loss solutiens, ranging from diet drifis and gym membeships to programs like WW and competions he lenhy Craig and Nutrisystem. Healthcare providers and emplojers are grappling with the best vay to address this conty epidernic. And lasing wright contmues to be a top pribrit) Atr many cannumets. Yet there has teen a shitt in how people think about weeght lost. Fodays coroumass don't wart deting, deprivation, and rethiction, they wart a more halstic and personalaed solutios thar integates healtier eating, htress, and emstiscal wel-being. They are alio locking for mocess to be measured by more than jut the number on the seale. in an age of infinte cptors and choves, 8 is grtting harder to get people to "gin" ge commit to a siegle programi Mavy pesple opt for a "do-it yoursell appreach using smartphores, apps, and traciers as well as customised dets and ekenent tegmens that fit their peiceences and needs M.aTy consumerb say they don't want a crevize-fitsall aporoath like WW Internatisnal, and that they areo't al that inteirsaed is caning out jime for wevidy reetirgs that don't seem curent. In lanuay 2015 is respone to thit changing latdscabe WW laundhed a nee "Eeyond the Scale" propan that taies a more perionalced approach bared on ezch member's uniese lifesthe gook and chalergek After an intid icsasument, each nerter receines a custom progrart that inchudes doly and weekly Smartpoins targets (ts encoucage them to eat betier a personalised activity god io nudge them to meve ponel and education and inspitasion raised to their unique stuation Membets can choose to participate is the program onlae in peryen, o both. A neicel me-ber's experience censots of attending weedy metings ead lacing about 45 minutes at a WW location where an inuging lease Whe has been successhul using the grogram supeors the frember group in actirving their sated weight losk goak. Whether a memier etgages onine or in perath, the challenge lor WN is to Ind releuser vays to helo them stay motivated, mopired and positve wer after week-becase the wricht-loss joarney is typically a inny hau, and derical evidence whows that hapoier perple tend to male beuttier choicet. As leader of the global inrnavtion seam, Dondetna's job was to focus on wansierming the WW face-o-face birsnert Her chalonge was to modeinice the experience for tody's busy. "always on" corsumer and to appeal to mort pecple than the segnent of age 50+ women that mate up WWIs tort cus temer base Dondreha's Iean alsa was ahid to adbess the seasonalincical ratust of a business that starts sarong at the bryifning of the jeal and tyeicat y gos downhul frem there. The fact is atter a big marketing and membership "burst" in lanuay when new year f new me iegolytions are at a peak, engagethent and attendance ar WW begirs to dedine gighifianty tiroughout the jeaas people loue motivation, thet cemenitmeet vaned, and it gees hader to stap on trak There's no doube that people gil want the benteles that WW delvers but Dordeena had to think hard docut new wags fot the company to show up and delver its services given the realities of corsumer behavior today. Dondeena considered her options 123 Make the weelly meetings mere preductive and entertaining. Mir thet up wis lectures by lifenge experts, and offe Gption "ene-tap shopping" erperiehce for amatidees. Trese offeringh would be attractive to bury peocle whe iant to maseriat their "batg for the bude" when they aligcre tine to weigt lest. The aculd ake sync nicely aith the bogaler carsumer trend of a heiffened irtoses it welnes that tortinues to soread thrtugh the fraissinat us paculatim. Qn the ofher hand. thele activeits aculd dilhe the care WN twoer wese which is unifue bectere it elphisite grove weqot and posidem a forumn far pecole to share thet anceter and instratoss ninen ther ty 12 lese wight, In addtion, WW had would be a depature from the compary's stantgic mosion. Phes it would tequoe a mastive amount of taining for the toreaty's feid of 10 oobe merting leader atd sente pronden 27. Design an dmmerseve well-being event that wosld debunk and shift curtent assumptions abeut WW internatienal (dated, diet-focused, boring) and glve participants a coeOption temporary, compelling, life-changing experience. Ths event would te uniqur and uncigeched enough wo energar curmit nembern re: enguge those who have lete and reter indiofabls ahe bave never comidered WW betore it would copralst of tends of people incressngly paying for "experientes" that range fon 45 einut give byding dasses at Soul mouth (s eritica diver os ber WW bisinest, and Dondetral baft could use ferchack on ber fint ane to modty wherauert eners and decernine whether Itis plun is irasble. On the ater tand. a lurpe drar asic fert wculd be a far teetht fom thr tradtional WW model is migt alerube core mambes who expect WW as be focured an food, hat holatic practices and appooater it wculd alse recart a lof of nesoures to phat and expcust a ncvel experitnce His this fom inatch 2. Organlae a transformative evint, bat parther with an existing organigation like Ninderist to leverage their model and a combetert cesponser sur kows how to yage a complicked event for hundioti of thousanti of pecple Cn the other hand, a partiner would't be as Aamilir with the needs of the negl-less cammanity, se the eyperence might not be as authentic for WWh customes In addition, even if the tvent were yucoestul WW rtpmerional wowd not "onn" it, se the walue to the cumguny's ongoing prygan might be hand to asses Nove, put youneit in Donderal shoen Mhich opten wovld jou chocke and why? Whict Option would you choose and why? Option 1 Option 2 Dption 3