Herlocker Supermarkets (HS) is a regional supermarket chain operating in the Pacific Northwest. HS's management has recently become concerned because its Eugene, Oregon store is barely breaking even.

HS has decided to develop Activity-Based Cost (ABC) information about the profitability of the three product lines carried in the Eugene store: soft drinks, fresh produce, and packaged foods in order to assess the long-run viability of different products and how they contribute to overall profit.

HS has collected the following 2019 data about Gross Margin (Revenue less Cost of goods sold) and various support activities for each product line: