Hero-Com is a company which manufactures products from raw materials. It also sells directly to the customers or sell it to a middleman i.e., another business that sells it finally to the customer. Hero-Com are planning to move online, and they are looking for your help in understanding the following: a) Why Hero-Com should go online? (what are the unique dimensions of e-commerce technologies that suggest many new possibilities for marketing and selling) b) Explain E-Commerce Business Models, so Hero-Com top management have batter understanding which model they should adopt c) Discuss what is value proposition plan? Explain what is revenue model