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Hershey Corporation has assiduously expanded and extended its business by developing new products and increasing global reach, but it has done so in a very
Hershey Corporation has assiduously expanded and extended its business by developing new products and increasing global reach, but it has done so in a very careful manner, avoiding undue risks and protecting its existing business operations. Which typology by Miles and Snow does this illustrate?
a Defender
b Prospector
c Analyzer
d Reactor
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
