Hershey Foods, maker of the Hershey bar, and Gerber Products, of baby-food fame, have dominant positions in the United States and strong brand names but little presence overseas.

a. What appeals might expanding their foreign operations hold for them? b. Would foreign operations increase their risks by exposing them to political and economic risks seldom, if ever, encountered in the U.S. market? c. What options do these companies have for going overseas?