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Hershey is guided by the philosophy Bringing sweet moments of Hershey happiness to the world every day, summarizes our company, our people, our past and

Hershey is guided by the philosophy "Bringing sweet moments of Hershey happiness to the world every day, summarizes our company, our people, our past and future." This statement is an example of Hershey's _________.

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statement of intent

concept development statement

mission statement

slogan

positioning statement

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