Hershey's decided to enlist the help of Chance the Rapper to add some edge to their KitKat product. The commercials showing the young hip$-$hop icon in casual clothing, picking up the product went viral with the Gen X$,$ Y$,$ and Z cohorts. Terms like "independent," "artistic," "trendy," and "casual" are all frequently attached to Chance the Rapper. The commercials also gave a newer spin and sarcastic edge to the "give me a break" slogan that has been associated with the brand for almost half a century. Hershey's is attempting to address which buying influence?

a$.$ Social class

b$.$ Reference groups

c$.$ Gender

d$.$ Lifestyle