Hershey's SWOT Analysis

1.Identify key strengths, opportunities, weaknesses and threats for the company.

Strengths

List 2-4 bullet points of key, major, relevant strengths for company

Weaknesses

List 2-4 bullet points of key, major, relevant weaknesses for company

Opportunities

List 2-4 bullet points of key, major, relevant opportunities for company

Threats

List 2-4 bullet points of key, major, relevant threats for company

2. Key Strategic Implications

List only those most important implications (aka conclusions) from a strategic (top management) viewpoint identified from the data you generated in 1-3 above.

3. Key Strategic Issue (1 succinct bullet point) & Rationale

Identify the one (1) major, key strategic issue in case w/supporting rationale.

4. Strategic Recommendation (1 succinct statement) & Rationale

List the specific recommendation to solve the key strategic issue w/supporting rationale.