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Hewlett-Packard Corporation sells inkjet printers. The printers themselves are sold for a very low price (that covers the cost of manufacture and distribution, but barely).

Hewlett-Packard Corporation sells inkjet printers. The printers themselves are sold for a very low price (that covers the cost of manufacture and distribution, but barely). Where H-P makes its money is on the ink cartridges. Why would this be a better strategy for H-P than marking up the printers and selling the ink cartridges at near cost?

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