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Hey Christelle! Sure, I can help you with that. When it comes to push vs . pull marketing strategies in channel marketing, let's look at
Hey Christelle! Sure, I can help you with that. When it comes to push vs pull marketing strategies in channel marketing, let's look at some examples. One manufacturer brand that has successfully implemented a push marketing strategy is Apple. They use aggressive advertising campaigns and partnerships with retailers to push their products onto the market. On the other hand, a manufacturer brand that has implemented a pull marketing strategy is Tesla. They have created a strong brand image and rely on customer demand to pull their products into the market.Based on what we learned about push vs pull strategies, push strategies are more appropriate when there is low customer awareness or when the product is complex and requires education. Apple's push strategy aligns with this as they heavily promote their products to create awareness and educate customers. On the other hand, pull strategies are more suitable when there is high customer awareness and demand. Tesla's pull strategy matches this as they have built a strong brand and customers actively seek out their products.Hope this helps! Let me know if you have any other questions.
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