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hey guys, I need the answers of the chapter 9 Chapter 9, Understanding the Report Process and Research Methods, Student Handout ACTIVITY 9.4: COLLECTING AND
hey guys, I need the answers of the chapter 9
Chapter 9, Understanding the Report Process and Research Methods, Student Handout
ACTIVITY 9.4: COLLECTING AND ORGANIZING THE DATA
SELECTING AN EFFECTIVE SURVEY INSTRUMENT
Select the most effective survey instrument (mailed survey, telephone survey, personal interview or email poll) for collecting the following data. Justify your answer.
- For a feature article in a magazine, the magazine would like to determine how many of its subscribers regularly exercise.
- A research company is collecting data surrounding consumer preferences of common household cleaning products within five geographic regions.
- The business college needs to determine how many students will register for internships next semester.
- As an ongoing effort to improve customer satisfaction, a department store would like to receive feedback from customers on their most recent purchases.
- The human resources department would like to determine which health benefits packages employees prefer.
- The manager of a fast-food restaurant would like to obtain feedback from employees on their opinions of a new corporate policy requiring that all employees complete peer reviews on a quarterly basis.
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