Hey, here I am going to LAUNCH a mobile application and website with jobfindnear.ca. This website and application is only for international students who are looking to find jobs in Canada. So for this website, we have to answer the below questions answers should cover all points asked in the questions.

(CREATE) Design your Digital Marketing Strategy and select the right tactics.

Discuss strategy for web design and development/UX, content marketing approach, online advertising approach, search advertising approach, social media approach. Make sure you use your understanding of the target customer to justify your choices. Find and use specific, real data points from reliable secondary sources to support your recommendations.

This section must answer the following questions:

Components of "Create" section:	Recommended secondary research topics:
What is your approach to designing the webpage and/or application for your product/service? Describe how you will address the following UX principles in your web design: Findability Accessibility Desirability Usability Credibility Usefulness	Does your ideal target audience prefer to interact with a website or a mobile app? What are their expectations? What web design features are important to them?
Describe your approach to Content Marketing. Which Personas can your target audience be split into? What is your Brand Idea/Brand Essence statement? What Content Pillars fit these personas, while logically connecting to your Brand Idea/Essence? Which specific content formats/tactics will you use? (e.g. video, podcasts, blog posts, social media posts, etc.)	What topics and content formats are most commonly sought out by your target audience?
Describe your approach to Online Advertising. Which targeting options will you use? How will you apply them? (E.g. if using Contextual targeting, which contexts will you target?) Why did you make these choices? Geo-targeting Day and time Contextual targeting Behavioural targeting Which online ad formats will you use? Why? Banners Interstitials Popups and Pop-unders Floating ads and full take-over Wallpapers Map ads	What typical online behaviours of the target market lead you to conclude that certain ad formats, times of day, and contexts would be the best choices for your campaign?
Describe your approach to Search Advertising. What is your Search Advertising strategy? Which keywords/key phrases will you big on? How much will you bid? What is your expected reach? What targeting approach will you use for your search ads? What ad formats/extensions will you use?	Use Google Adwords to research the best keywords/phrases for your industry and product type. Don't forget to narrow your targeting in Google Adwords to get the correct reach numbers and suggested bid.
Describe your approach to Social Media. Which Social Media channels will you use? Will you use them for content dissemination, advertising, or both? How? Which business challenges do you aim to solve with Social Media, and how do you plan to this? Communication and engagement Customer service/support Reputation management Building awareness Sales and lead generation Who will you target via Social Media? Why? How? Marketing to content creators (influencers/bloggers) Marketing to content disseminators Marketing to content consumers	What typical social media behaviours of your target audience have led you to make these choices?