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justify false statement(s) is only (1/2 Mark cm3 TI 1) 3) $) a Statement Consumer and business markets use the same variables for segmentation 2) "Bureaucracy" is one of political and legal factors when segmenting international markets. "Intermarket segmentation" is forming segments 3) of consumers who have similar needs and buying behavior even though they are located in different countries. In evaluating different market segments, a firm must look at segment size and legal dimension. Target market is a set of suppliers sharing 5) common needs that the company decides to serve. "Undifferentiated marketing" when firm 6) decides to ignore market segment differences and go after the whole market with many offers. "Company Resources" even limited is the first 7) consideration when a firm choosing a targeting strategy Critics worry that marketers directly or indirectly 8) target young girls with provocative product (Barbie...) promoting a premature focus on appearance. In marketing the first challenge is to convince 9) customers that one brand can satisfy all theirs needs. "Shopping products that consumes usually buy 10) frequently, immediately and minimal buying effort. Business firms sponsor public relations or 11) corporate image marketing campaigns to market themselves and polish their images. "Branding" is designing and producing the container or wrapper for a product. "Width": is the number of different product lines the 12) 13) company carries