Hey, Im hung up on these couple of questions, i was wondering i would be able to get some help thanks.

Your task is to evaluate and explore the needs and opportunities for an organisation or industry and develop at least two concepts. Using the following criteria, begin the planning stage:

1.Describe the broad context in which your concepts are being developed. You should (where possible) use gaps identified, as a catalyst for your ideas.

Describe the:

a.Industry - Which i have chosen the Transport - FORD MOTOR COMPANY

(i only need to pick 2 here but not sure which would be best)

b.Organisation - The concepts will depend on your business but may include:

i.Executive Summary

ii.Description of products and services

iii.Technology Considerations

iv.Product/Service Marketplace

v.Marketing Strategy

vi.Organisation and Staffing

vii.Schedule

viii.Findings and Recommendations

2.Provide a brief discussion on the issues and impacts that need to be considered when developing your new concepts.

Include the following issues and impacts:

a.Cultural

b.Social

c.environmental