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Hey, question for you... I keep hearing people talk about the consumer decision journey but I don't quite remember what that is . Is it
Hey, question for you... I keep hearing people talk about the "consumer decision journey" but I don't quite remember what that is Is it the same as the AIDA funnel?
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
