hey there, any help with this below you will find my assessment of research I need an expert to critique my research critique and feedback about the question, methodology if it is better another type of methodology, my data analysis , could be better about all this document I will need critique feedback PLEASE ?????????

Research overview

This research is aimed at elaborating on the behaviour of consumers and their purchase intention with appropriate knowledge on how they affect the awareness of brand among. The research would be conducted with the qualitative Methodology as it would the most effective and would not require any extra data to be coped with. In this current era of globalization and digital environment the it has become necessary for the companies to adapt to new changes and align with technological developments to stay competitive and dominant in the market. Mobile phones have become essential part of lives of human beings assist in most of the daily operations from billing to shopping covering everything very effectively. The research appropriately elaborates influence of brand image, personality and awareness on the intentions of consumers to purchase the smartphones by apple. The research defined that awareness regarding the brand affects the intentions for purchase among consumers.

Research Justification

The key objective of this reservation is to elaborate how brand image, personality and awareness affect the behaviour of purchase among consumers. The brand image and awareness immensely affects the purchase intentions and behaviour of apple Smartphone buyers. The most effective factor being the image and awareness of brand. The attitude of Consumers is highly affected by the Price and quality of the product. The consumers expect appropriate standard of quality and durability among products they purchase and is directly related to the decisions they take regarding the purchase and intention of buying the product. The research also elaborates various complications which arise in the purchase behaviour of the consumer (Kostadinova, 2016).

Methodology

The methodology chosen for this report is qualitative in nature as it would be the most suitable to derive the appropriate results from the research. It involves the collection of non numerical data such as audio, video text, feedback and other resources for understanding the experiences, opinions and concepts which could be them utilized to generate insights on various ideas and problems. It is opposite of quantitative research which involves collection of statistical and numerical data for achieved the objectives of research. This type of research methodology is commonly utilised in

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the subjects who deal with behaviour and conceptual studies such as history, health sciences, education, sociology, anthropology, humanities and social sciences. This type of research methodology is more focused on how individuals experience the world. There are various approaches to qualitative research, which are flexible in nature and solely focus on retaining the appropriate meaning of the research while interpreting the data effectively at the same time. As the research is solely focused on understanding the behaviour of consumers and effects of brand image, with their influence on behaviour of consumers purchase pattern.

Data analysis

The technique utilized for appropriate analysis of data in this research report is descriptive in nature. The process of utilizing raw unprocessed data to make sense is termed as process of data analysis. The insightful meaning is fetched from the data analytics by manipulating, ordering, rearranging and understanding or interpreting the data. It is the most important phase in conducting analysis of statistical data. It provides appropriate conclusion regarding data distribution, data types, enablers and outliners which identify the similarities among variable which make is effective in analysis of statistical data further. Anonymity and confidentiality are the ethical and moral practices are aimed at protection of privacy regarding reporting of data, analysing, maintaining proper standards of privacy in the collection and any type of action being conducted related to data. The ethical issues regarding communication involves problems related to medium, methodology etc. Factors in the appropriate communication of research progress, result, outcome or objectives (Hoyer et al., 2016).

Result

Product image and Buy objective regarding Brand is one of the most important factor that affect determining the type of services and products the consumer intends to purchase. Organizations that compete to produce a product that can extend their creativity and solve problems. The reason and purpose is to have a good product image that was considered suitable for the type of customers and products. Customers will therefore render judgment on equality or quality with a good image of their company's brand. Customers rely on branded items and for the most part really enjoy buying things with a remarkable brand name. Judging by the results of various direct re-testing, it is clear that the product image has a significant impact on purchase expectations. Therefore,

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customers will often put on a more confident view and accept something with a decent product image for the reason that a decent product image also determines the type of object Apple mobile phone is considered as the best quality product among all the available options in the market. Regarding its object, it is possible to select the consumer item from the expected purchase credibility (Mathras et al. 2016).

Product Character and Purchase Policy are another important characteristics of a product which determines a consumer's intention to purchase an item or to manage its image in the market. People these days are so concerned about the things they use and have become very important to manufacture products with decent quality for showcasing their status. For example, some people believe that when an expensive product is used, it means that their situation is financially viable so they can buy and incorporate an expensive product and brand. Consumers buy items that fit their imagination and improve their mental appearance. Looking at the results of this review, it is clear that the brand character is fully functional in terms of purchase. Therefore, buyers are confident that they will build their character using a genre that can be built with an intuitive nature. Apple's phone cap has a brand logo to cover the high point of interest of Apple customers' because of the material they use and the brand image they hold in the market. Product Awareness and Expected Purchase Awareness in assessing the impact of certain items on the customer is one of the key elements in building a consumer evaluation concept or review and appreciation in consumer's memory (Cohen et al. 2018). Consumers can demonstrate that brand awareness has influenced the product environment and management system to meet their standards and expectations. Looking at the results of a separate recurrence test, it is clear that attention to the product has a significant impact on purchase expectations. Therefore, it is important for Apple organizations to continue to build a positive brand image so it will be ready to do product reviews and remember product awareness that engage consumers to understand how great the Apple brand has been embedded in consumer minds and influences consumers accordingly. The customer's goal is to buy an Apple mobile phone. Also, it was noted that attention to branding is a variable that greatly influences consumer purchasing an Apple mobile phone. In general, it can be said that the features of the product image, the product character and the product's attention can greatly distract consumers from buying Apple-branded mobile phones for courses under Staff of Financial Affairs and Business (Mothersbaugh et al., 2020).

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Ethical issues in Research

There are various ethical issues involved occurring in research process as any type of research requires access and analysis of some sort of data and reaching onto the desired outcome based on those analysis. The issues could be related to communication of results, potential of damage, anonymity, confidentiality, informed consent and voluntary participation. The principle of voluntary participation demands that individuals must not be coerced regarding the participation in research. This principle becomes more specific when researchers had been dependent on captive audience base as the subject such as places, universities and prisons. Similarly the ethical issues related to ethical obligation in the promotion of autonomy, avoiding unethical form of bias, and providing appropriate related information.

Significance of the research

The significance of this research is to study the impact of brand image, brand personality, and brand awareness on the purchase behaviour of the consumers buying apple smartphones. Apple is a well known and premium smart phone brand among the consumers and is seen as the most valuable company in terms of Smartphone production. The brand has good hold among the consumers and has a huge consumer base which is increasing every day. There are various factors involved behind the final purchase of any product by the consumer which are affected by various factors derived from brand awareness, image and reputation. Besides good hold in the market the products produced by apple are also outstanding and very durable in terms of quality, which is also an important factor in its good market hold (Stephen, 2016).