Hey, this is SMGT 400 A: Sport Marketing class. I want all the questions to get answered. Thanks

Case Study Mike Losito is the brand manager for a sunglasses company that has decided it wants to enter the golf market. Mike is in charge of putting together the advertising program to gain exposure in the market. His line of sunglasses has brand recognition in cycling and skiing but little in golfing. It's his job to devise a plan to maximize exposure to the golf enthusiast. There are three main publications in golf that have similar readership numbers. Each magazine has a defined theme. Although they all cater to golfers, one focuses on product reviews, one on tips and coaching, and the third on the coolest places to play. Mike's budget will not allow him to have placement in every issue of all three magazines. He has enough money to run 10 ads. 1. Should Mike have limited placement in each magazine? 2. If Mike chooses to have a limited placement in each magazine, would you be worried that he is missing many of the readers and not having enough impact with the campaign? 3. Should Mike choose one magazine that best fits his customer demographic and blanket every issue with an ad