Hi,

A company has 3 activities: 1. call center cervices for collection data, 2.analyst services for analysis of data, 3.both call center & analyst services for collection data & analysis of data.

Job A Analysis of customer preferences: This is representative of a typical analyst job where data is provided by the client and all of LCI's work is analysis focused.

Job B Satisfaction survey with analysis for a client's product in comparison to its competition: LCI collected the data, analyzed the results, and provided the analysis to the client.

Job C Customer preferences survey with no analysis for a food manufacturer: This is a recurring job, in which the client provides the survey questions and performs its own analysis of the data.

Call center hours & analyst hours can be uses to allocate overhead related to activity 1 & 2. However, there are costs that are general for all 3 jobs. What should be the approach to allocate the general overhead?