Hi all -- This week I'd like you to think about market segmentation and how a company can market the same product differently to different segments. The classic example is McDonalds. Here are some of their markets:

• Kids: They promote happy meals with toys and healthy alternatives like apples and milk, for kids (and parents, mostly moms.)
• Teen agers, college students, & lower income individuals: Dollar menus.
• Seniors: They promote free coffee and senior discounts.
• Workers/laborers: They offer quickservice and different options for workers trying to pick up a quick lunch.dinner

McDonald'sbasically offersthe same products, but they market them differently to attract each segment.

Your task is to identify a specific product and describe at least one of it's markets. Share the examples and your opinion about the strategy they are using for the segment you identify. Let's look for some really niche (highlytargeted)markets.

Joanne