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1. Overview and Sustainability Initiatives of Diageo and Molson Coors

Diageo's Commitment to Sustainability

Diageo is a leading global alcoholic beverage company that operates in over 180 countries and employs more than 30,000 people. The company produces and distributes a range of beer, wine, and spirits brands, including well-known names such as Guinness, Smirnoff, Johnnie Walker, and Captain Morgan (Our Business, n.d.). Diageo also places a high priority on environmental responsibility, in addition to the concerns. They have established several lofty goals in relation to lessening the influence that they have on the environment, one of which is to reach a level of net-zero carbon emissions across all their operations by the year 2030. In addition to this, they are committed to fostering responsible drinking practices and aiding the communities in which they operate through a variety of programs that fall under the umbrella of "corporate responsibility (Our strategy, n.d.)."

Diageo has set ambitious targets for reducing its environmental impact, such as reducing carbon emissions and water usage by 50% by 2030. The company's Responsible Drinking campaign promotes the responsible use of alcoholic beverages, and it is a signatory to the United Nations Global Compact (Promote positive drinking., n.d.). Diageo also has a that focuses on decreasing the amount of energy and water used in its manufacturing processes, reducing waste, and making its raw materials and packaging more environmentally friendly. Diageo's commitment to sustainability is evident through its various initiatives, which aim to reduce its impact on the environment while maintaining its position as a market leader in the production of alcoholic beverages (Diageo North America recognized for prioritizing sustainability in its supply chain strategy. (, n.d.).

The overall goal of Diageo's strategy is to produce sustainable growth and create value for all stakeholders, including consumers, employees, investors, and communities. This includes maximizing return on investment (ROI) for the company. They are concentrating their efforts on producing one-of-a-kind and high-quality goods, penetrating new markets, and implementing environmentally responsible policies and procedures throughout all their business operations. They hope that by doing so, they will be able to ensure that they are well-positioned to meet the changing needs of both consumers and the market, and that they will continue to develop and thrive over the long term.

Molson Coors' Sustainability Initiatives /

Molson Coors' commitment to sustainability and its various initiatives have been reported by various news sources. For example, an article in Forbes in 2021 discussed Molson Coors' plan to achieve zero waste to landfill by 2025, and its efforts to reduce its carbon footprint and water usage. The article also noted that the company had achieved its 2020 target of reducing greenhouse gas emissions by 50% from its 2016 baseline (Waste and Packaging. , n.d.). The Responsible Drinking program run by Molson Coors has been reported by multiple sources, including an article in Beverage Daily. The article discusses the program's aim to promote responsible drinking and reduce excessive alcohol consumption among consumers. The sustainability initiatives undertaken by Molson Coors have also been discussed in the company's own sustainability reports, such as its 2020 sustainability report, which outlines its goals and progress towards achieving them (Responsible Drinking., n.d.).

1. Examining Social Responsibility and Sustainability Initiatives of Beer, Wine, and Spirits Producers in Canada: A Case Study on Responsible Alcohol Consumption"

In the 'Responsible Alcohol Consumption' case study, the author examines the social responsibility initiatives of beer, wine, and spirits producers in Canada. The case study highlights the efforts of the Canadian Beverage Alcohol Industry's "Cheers to Change" program, which aims to promote responsible drinking behavior and reduce alcohol-related harms. The program, which was launched in 2017, includes several initiatives, such as promoting responsible drinking messages through marketing and advertising campaigns, partnering with bars and restaurants to encourage responsible serving practices, and providing resources and training to industry staff on responsible service.

The case study also examines the role of individual alcohol producers, such as Molson Coors and Diageo, in promoting responsible drinking behavior. Both companies have implemented sustainability initiatives, such as reducing water use and carbon emissions, and have established programs to promote responsible drinking among consumers (Ryerson, 2020). Overall, the case study suggests that beer, wine, and spirits producers are making efforts to be good corporate citizens by promoting responsible drinking behavior and implementing sustainability initiatives. However, the author notes that more can be done to address alcohol-related harms, such as partnering with healthcare organizations and governments to promote public health initiatives.

1. The societal problem of excessive alcohol consumption and its stakeholders and issues involved.

The societal problem of excessive alcohol consumption affects a wide range of stakeholders and involves several issues. Stakeholders involved in this issue include individuals who consume alcohol, their families and friends, healthcare providers, law enforcement agencies, government bodies, and the alcohol industry. The issues involved include physical and mental health problems, such as liver disease, cancer, depression, and anxiety, as well as social issues such as drunk driving accidents, violence, and domestic abuse. The economic impact of excessive alcohol consumption is also a significant issue, including healthcare costs, lost productivity, and property damage (National Institute on Alcohol Abuse and Alcoholism, 2023). There are also ethical issues surrounding the marketing and advertising of alcohol, particularly when it comes to targeting vulnerable populations such as youth and those with addiction problems.Excessive alcohol consumption is a serious societal problem with various stakeholders and issues involved ( Global status report on alcohol and health, 2018).

The 'Responsible Alcohol Consumption' case study highlights the negative impacts of alcohol abuse on individuals and society, such as impaired driving, health problems, and social issues. The stakeholders involved in addressing alcohol-related harms include the government, healthcare organizations, alcohol producers and retailers, and the public. The government is responsible for regulating the production, sale, and distribution of alcohol, as well as implementing public health initiatives to reduce alcohol-related harms. Healthcare organizations provide support and treatment to individuals affected by alcohol abuse, while alcohol producers and retailers have a responsibility to promote responsible drinking behavior and reduce alcohol-related harms.

The issues involved in addressing alcohol-related harms include balancing individual freedom and choice with public health and safety concerns, promoting responsible drinking behavior, and reducing the negative impacts of alcohol abuse on society. There is also a need to address cultural attitudes towards alcohol consumption and to educate individuals on the risks and consequences of excessive drinking. Overall, excessive alcohol consumption is a serious societal problem with various stakeholders and issues involved. It is important for all stakeholders to work together to promote responsible drinking behavior and reduce alcohol-related harms in society. The 'Responsible Alcohol Consumption' case study highlights the efforts of the and individual alcohol producers, such as Molson Coors and Diageo, in promoting responsible drinking behavior and implementing sustainability initiatives to address alcohol-related harms (Cheers to Change, 2018).

Overall, excessive alcohol consumption is a complex societal problem that involves multiple stakeholders and issues. Addressing this problem will require a multi-faceted approach that addresses both individual behavior and the broader societal and economic factors that contribute to excessive alcohol consumption.

1. The Ethics and Economics Behind Diageo and Molson Coors' CSR Initiatives in Responsible Alcohol Consumption.

The 'Responsible Alcohol Consumption' case study suggests that the CSR initiatives of Diageo and Molson Coors are not solely motivated by economic self-interest. Both companies have implemented sustainability initiatives and established programs to promote responsible drinking among consumers, which suggests a genuine commitment to being good corporate citizens. For example, Diageo has implemented a sustainable agriculture program aimed at reducing water usage and carbon emissions in its supply chain. The company has also established a responsible drinking program that promotes moderation and discourages drinking and driving (Our role in society, n.d.). Similarly, Molson Coors has set targets to reduce its water usage and greenhouse gas emissions and has established programs to promote responsible drinking among its consumers (Sustainability Overview, n.d.). However, it is acknowledged in the case study that promoting responsible drinking behavior can benefit the industry by reducing the negative impact of alcohol-related harms on society and potentially avoiding more stringent regulations or taxes. Therefore, it can be argued that both economic and ethical motivations are driving the CSR initiatives of these companies.

Diageo and Molson Coors are two major players in the alcoholic beverage industry who have implemented corporate social responsibility (CSR) initiatives aimed at promoting responsible alcohol consumption. The study by Tye et al. (2018) examines the ethics and economics behind these initiatives. The study finds that both Diageo and Molson Coors' CSR initiatives are driven by a combination of ethical and economic motives. From an ethical standpoint, these companies have a responsibility to promote responsible alcohol consumption to reduce the harm associated with excessive drinking. From an economic standpoint, promoting responsible alcohol consumption can help to reduce the costs associated with alcohol-related harm, such as healthcare expenses and lost productivity.

The study also finds that both companies have implemented a range of CSR initiatives aimed at promoting responsible alcohol consumption, including advertising campaigns that promote responsible drinking, partnerships with public health organizations, and efforts to reduce underage drinking and drunk driving. However, the study notes that there are limitations to the effectiveness of these initiatives. For example, advertising campaigns may not be effective at reaching heavy drinkers, who are responsible for most of the alcohol-related harm. Additionally, there may be conflicts of interest between the economic interests of these companies and their CSR initiatives, such as the potential for conflicts between promoting responsible drinking and maximizing profits.

In summary, while there may be economic incentives for beer, wine, and spirits producers to promote responsible drinking behavior, the CSR initiatives of Diageo and Molson Coors suggest that these companies are also motivated by a genuine commitment to being good corporate citizens and reducing the negative impact of alcohol-related harms on society. the study suggests that while CSR initiatives can play a role in promoting responsible alcohol consumption, there are limitations to their effectiveness and potential conflicts of interest that must be considered.

1. Additional Steps the Alcohol Industry Can Take to Address Excessive Consumption and Related Harms.

The 'Responsible Alcohol Consumption' case study suggests that there are several additional steps that the industry could take to address the social issue of excessive alcohol consumption and related harms:

• Collaborate with healthcare organizations and governments: The industry could partner with healthcare organizations and governments to promote public health initiatives, such as education campaigns, research into the impacts of alcohol consumption, and policies that encourage responsible drinking behavior.
• Increase investment in research: The industry could invest more in research to better understand the factors that contribute to excessive alcohol consumption and to develop more effective interventions and prevention strategies.
• Address the root causes: The industry could address the root causes of excessive alcohol consumption, such as social and economic inequality, mental health issues, and stress. This could involve partnering with community organizations and other stakeholders to address these underlying factors.
• Improve access to support services: The industry could provide more resources and support to individuals struggling with alcohol addiction or related issues. This could include funding treatment programs, supporting harm reduction initiatives, and promoting the availability of resources such as hotlines and support groups.

Overall, there is much more that the industry could do to address the social issue of excessive alcohol consumption and related harms. By collaborating with other stakeholders and investing in research and prevention strategies, the industry could play a significant role in promoting responsible drinking behavior and reducing the negative impacts of alcohol on individuals and society (Ryerson, 2020).