Question
Hi! Can someone explain this return on marketing investment question step-by-step? BMW is holding a X-Drive event and has invited 1,500 select loyal customers from
Hi! Can someone explain this return on marketing investment question step-by-step?
BMW is holding a X-Drive event and has invited 1,500 select loyal customers from across Canada to attend. The cost for the X-Drive event was $100,000. The cost to mail their loyal customers was another $50,000. Everyone received a $500 coupon off their purchase or lease of a BMW vehicle. BMW's usual gross contribution per vehicle sold is $2000. 10% of customers use the coupon and purchase or lease a vehicle. What is the ROMI for this campaign to the nearest percent?
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International Financial Reporting Standards An Introduction
Authors: Belverd Needles, Marian Powers
2nd edition
053847680X, 978-1111793234, 1111793239, 978-0538476805
