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Hi, can you answer this question in more detail? Subject: Business Policy and Strategy The G2000 Group was founded by Michael Tien in 1980 in

Hi, can you answer this question in more detail?

Subject: Business Policy and Strategy

The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable mens and womens career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of mens and womens apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 studio, BLAACK and At Twenty.

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As for the situation analysis of G2000 company, it involves the following topics, shows your theoretical understanding, and uses Porter's 5 forces to analyze the external environment for the local market of Hong Kong.

(Words: 700 Dont direct copy)

  • Threat of new entrants
  • Bargaining power of buyer
  • Bargaining power of supplier
  • Threat of substitute product
  • Intensity of rivalry among competitors

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