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Hi, can you answer this question in more detail? Subject: Business Policy and Strategy The G2000 Group was founded by Michael Tien in 1980 in

Hi, can you answer this question in more detail?

Subject: Business Policy and Strategy

The G2000 Group was founded by Michael Tien in 1980 in Hong Kong. The label G2000, first introduced in 1985, was positioned as a specialty clothing chain distributing fashionable mens and womens career wear. Today, the G2000 Group is a multi-brand specialty retailer offering an assortment of mens and womens apparel and accessories, operating under different labels: G2000 MAN, G2000 WOMAN, G2000 studio, BLAACK and At Twenty.

(A)

As for the situation analysis of G2000 company, it involves the following topics, shows your theoretical understanding, and adopts RBV-VRIN to conduct internal resource evaluation for the local market of Hong Kong.

(Words: 700 Dont direct copy)

  • Value
  • Rarity
  • Imitability
  • Non-substitutability

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