Hi,

Currently, I'm studying Master of Management in Business Management. I have a question regarding marketing management. In order to define a differentiation of new product or services, how do I create differentiation of my new product?

Suppose that I have a plan to promote a herbal drink. Currently there are so many manufacturers and home made producer of this product. If the product is same as others, but I promote the product differently which use small offline booth store that is available in many location so that customers will easily reach the product. Is this strategy can be mentioned as differentiation?

Thank you for your attention.

Best Regards,