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1.Harley Davidson sponsors the Harley Owners Group (H.O.G.), which provides Harley owners "a systematised approach to share their passion and demonstrate their pride." The worldwide club has more than 1,500 local chapters and one million followers. Basically, Harley Davidson wants to ____________.

1. build customer relationship
2. increase profit
3. createawareness
4. attract more customers

2.The consumers' five steps of adopting a new product referred to which of the following?

1. Awareness, interest, evaluation, trial and adoption
2. Awareness, promotion, evaluation, trial and adoption
3. Awareness, interest, cash cows, trial and adoption
4. Adoption, interest, evaluation, trial and promotion

3.Which of the following contains an aspect that would NOT fall into the category of basic needs under Maslow's Hierarchy of Needs?

1. security and warmth
2. social media and safety
3. food and water
4. water and rest

4._________ are the convenience products of the industrial field whereas __________ include maintenance and repair services.

1. Capital items, materials
2. Supplies, raw materials
3. Supplies, services
4. Services, business supplies

5.Which of the following is NOT considered as one of the macroenvironment forces?

1. Economic
2. Political
3. Technology
4. Competitors

6.A new product development process consists of detailed steps and the number of steps are :

1. eight
2. six
3. five
4. seven

7.There are _______ price adjustment strategies in marketing.

(2 Points)

1. six
2. four
3. seven
4. three

8.M&M runs special advertisements and packaging for holidays and events such as Christmas. This is known as ________.

1. demographic segmentation
2. benefit segmentation
3. behavioural segmentation
4. product attributes

9.Which of the following is NOT a geographic segmentation characteristic?

1. Income
2. Location
3. Country
4. Region

10.Luxury goods such as Rolex watches or diamonds belong to which type of consumer product?

1. Specialty product
2. Shopping product
3. Convenience product
4. Unsought poduct

11.The marketing mix is also referred to as the:

1. place
2. Seven P's
3. marketing strategies
4. 4 P's of marketing

12.P&G has extended the strength of its Mr. Clean brand to introduce new product lines which also include Mr. Clean's exclusive car wash shampoo. This is known as _________.

1. product extension
2. brand extension
3. line extension
4. market extension

13.At Six Flags, the consumers pay a daily ticket or season pass charge including additional charges for food and other in-park features. This is known as:

1. By product pricing
2. product bundle pricing
3. Segmented product pricing
4. Captive product pricing

14.People who buy a Samsung device are buying more than a mobile phone, an e-mail device, or an organiser. This statement falls under which level of product?

1. Positioning
2. Differentiated marketing
3. Targeted marketing
4. Core benefit

15.There are ____ major pricing strategies for new products.

1. seven
2. two
3. three
4. six

16.An attractive idea can be developed into a:

1. test market
2. product idea
3. product strategy
4. product concept

17.A marketing channel that involves no intermediaries to make their products available to final buyers is classified as:_______________.

1. static channel
2. indirect channel
3. direct channel
4. flexible channel

18.Which of the following is NOT a type of Marketing concept?

1. Product concept
2. Product concept
3. Supplier concept
4. Selling concept

19.Which of the following is NOT a demographic characteristic?

1. Gender
2. Marital status
3. Age
4. Personality

20.Testing of new product concepts in groups of targeted segments of the market is called:

1. material testing
2. concept development
3. market screening
4. concept testing

22.The process of selecting and buying a consumer product by comparing on the criteria of value, quality and appropriateness belongs to which type of consumer product?

1. Unsought product
2. Shopping product
3. Promotional produt
4. Industrial product

23.Burger King builds its entire worldwide marketing campaign from television and print commercials to its Websites by using its "Have it Your Way" slogan. This is called _________.

1. positioning strategy
2. targeting strategy
3. selling strategy
4. marketing strategy

24.The three steps process within marketing segmentation include:

1. Positioning, Mass marketing and Segmentation
2. Mass marketing, Targeting and Segmentation
3. Segmentation, Targeting and Positioning
4. Segmentation, Targeting and Differentiation

26.____________ is the act of obtaining a desired object from someone by offering something in return

1. Marketing myopia
2. Exchange
3. Delivery
4. Selling

28.Which of the following is NOT considered as one of the key variables of market segmentation?

1. Demographic
2. Behavioural
3. Geographic
4. Economic

29.___________ is about planning preliminary strategies for a new product based on the product concept.

1. Commercialisation
2. Marketing strategy development
3. Test marketing
4. Business strategy

30.Coca Cola Corporation markets a wide range of different beverage products including soft drinks, bottled water, juices and sports drinks. Each product appeals to a different segment of the market. This is an example of which type of market offering.

1. positioning
2. targeted marketing
3. undifferentiated marketing
4. differentiated marketing

31.According to research, there are four factors that influence consumer buying behaviour:

1. Psychological, personal, social and CRM systems
2. Marketing, sales, culture and social
3. Cultural, social, personal and psychological
4. Cultural, organisational, personal and psychological

32.Megan now has the buying power to purchase the computer that she wanted to buy six months ago. Megan's want has most likely become a(n) ________.

1. need
2. demand
3. offering
4. value

34.Company A decides to reduce its perfume price to $299 from $400. A $299 bottle of perfume may contain only $20 worth of scent, but some consumers are willing to pay the $299 because this price indicates something special. This pricing strategy is called as _____________.

1. product form pricing
2. penetration pricing
3. dynamic pricing
4. psychological pricing