Hi guys, I need help regarding the HBS case on Lovepop. Below are the following questions and I was wondering what is the best way / format I should use when answering the questions:

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As investors, would you invest in Lovepop? Is it an attractive investment opportunity? Evaluate the venture in terms of the business model.

1. People: Are the founders a good team work? Be more specific about their role in developing the business model.
2. Opportunity (or value preposition): What were opportunities that the founders have identified? What were the unmet market needs?
3. What is the revenue model? Is the business model scalable?
4. What did the founders do to prove that the business model work? Be specific on the milestones that they seek to achieve. [Hint: Evaluate the key technology/operations management & go-to-market plan: Were the team doing well?]
5. What are potential concerns of the business model?
6. Is their business model a disruptive business model? Why or why not?

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Thank you!