HI,

I am working on reporting on a consumer packaged good company of General Mills. I started on the company overview with references below to describe what business the company is in, what products they produce and where they operate. Who buys their products? Who are their key competitors? But I need HELP on the company's GOALS, STRATEGIES, and how to Use of Managerial Accounting to Analyze and Measure performance against Company Goals and Strategies?

Here's another website that I found 2014+Fact+Sheet+v+15+Final.pdf but I'm not sure if this is the right one for question number 2 & 3. I don't know how to start and elaborate them. Please see on question #2 and 3 below. My report is due on Monday. Please help. It's ok if you give me an answer on question number 2 only and I'll find the rest. Thank you and God bless you.

1.) Company Overview

General Mills, Inc., incorporated in 1928, operates as a worldwide packaged food company headquartered in Minneapolis, Minnesota ("Making Food People Love," n.d.). The company operates through several key divisions: Cereals, Convenient Meals, Baking Mixes & Ingredients, Snacks, Health Ventures, Bakeries, and Foodservice. Its brands include Betty Crocker, Bisquick, Cheerios, Cinnamon Toast Crunch, Go-Gurt, Lucky Charms, Peanut Butter Toast Crunch, Pillsbury, Trix, Wheaties, and Yoplait (General Mills, Inc.," n.d.).

According to General Mills annual report, they sell to distributors and operators in many customer channels including foodservice, convenience stores, vending, and supermarket bakeries (United States securities and exchange commission, 2016). Through the distributors and operators, their products are consumed in multiple settings such as households with children, schools, and locations with vending machines among several others. The company also operates in over 100 countries outside the United States, such as Canada and several European countries. The company's principal competitors include Kellogg Company; Kraft Heinz Company; Conagra Brands, Inc.; Groupe Danone; Nestl S.A.; and Campbell Soup Company.

2.) Company Goals and Strategies

Name three company goals described by the management team and how management intends to achieve their goals. (The how in another term for strategy. Refer to the definition of Goals and Strategies on page 3 of this assignment.

Managements discussion of results and their goals and strategies may be found at the beginning of the Annual Report or in commentary in the 10K.

3.) Use of Managerial Accounting to Analyze and Measure performance against Company Goals and Strategies

You are leading the managerial accounting team of the company. Describe what managerial accounting tools you would use, and how would you apply them to help management measure success against the company goals and strategies identified in B above. Apply what you have learned about managerial accounting in this course to answer this question in your own thoughts and words!

References

"General Mills, Inc.." (n.d.). International Directory of Company Histories,

Volume 85. . Retrieved April 20, 2017, from http://www.encyclopedia.com/reference/dictionaries-thesauruses-pictures-and-press-releases/general-mills-inc

United States securities and exchange commission. (2016). Retrieved April 20, 2017, from

https://www.sec.gov/Archives/edgar/data/40704/000119312516638404/d221637d10k

"Making Food People Love". (n.d.). Retrieved April 20, 2017, from

https://history.generalmills.com/the-story.html